Over the past few days, there has been a lot of focus on iMessage integrating payment options. Snaps, a mobile messaging platform used to create emoji keyboards and chatbots, will launch its branded iMessage applications. All of this goes to show Apple’s messaging service has never been more popular.
Things are getting quite busy for Apple’s iMessage service these days. Not only are they integrating payment options into the chat platform, but there are more emoji’s coming. This latter option will expand the popularity of iMessage even more, as people have grown accustomed to using emojis every day.
To be more precise, Snaps is launching branded iMessage applications with major brands and celebrities. Among the new offerings are Kevin Hart, Dunkin Donuts, Burger King, and Nickelodeon. All of these new applications have been made available with the iOS10 release last night.
Marriott International VP of Loyalty Thom Kozik stated:
“For our members, expressing their own personality when sharing their travel experiences with their social circles is an important part of who they are, whether it be for business or pleasure. That’s why we jumped at the chance to lead the travel industry with the debut of Marriott Rewards virtual stickers on the day this new iOS feature launches, giving members a new, creative way to share and personalize their travel stories and identity.”
With a vast expertise of emoji and content marketing, Snaps has become a go-to marketing platform. Clients can update their social messaging sticker packs in real-time. Moreover, Snaps’ partners will receive detailed analytics regarding their marketing efforts So far, the company and its partners launched over 100 keyboards as a marketing effort.
A lot of top personalities are turning to Snaps due to their proven track record. Ever since launching the service back in 2014, the company has seen great success. Over 100 million pieces of content have been shared on its platform, with 65% of interactions taking place on iMessage. An interesting addition to Apple’s social messaging service, next to receiving Bitcoin payment functionality
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